Many people may not be familiar with the Istituto Europeo di Design, or IED, located in Turin, but after taking a look at its Eye concept, they more than likely will be.

This concept is the result of a collaborative effort with Tesla, and it will be revealed at the motor show in Geneva, set to take place just next month.

Eleven studets, who are part of the Transportation Design MA program at the university, created the concept. Franz von Holzhausen, the Design Director for Tesla, oversaw and supervised the project.

The target audience for this vehicle is the young set, the cosmopolitan youth of the world. The front mask is comprised of black plexiglass and the structure of the roof is highly innovative.