07.Jun.2010 Lexus overtakes Mercedes in luxury sales in the United States

p22-logo-lexusJapanese carmaker Toyota reported that its luxury brand Lexus had a jump of 31% in US sales figures for the month of May as its incentive programs helped in edging its closest rival Mercedes-Benz.

Lexus was able to roll out from its US dealer showrooms about 22,216 vehicles this May making its year to date figure sum up to 90,098 vehicles. This shows a 24% improvement looking at the year in year out figures.

The sales figure of Mercedes-Bens jumped by 27% which translates to 19,184 vehicles pushing their 2010 to date total to 88,010 units or a 26% improvement from last year.

Through the month of April, Mercedes Benz was able to sell 1,000 more cars than its competition Lexus if the sales of its commercial van will be part of the comparison but if not Lexus has really a clear lead ahead of Mercedes. Lexus is the luxury leader in the United State for the past 10 years.

Looking at other car manufacturers, BMW’s sale fell by 3% and only reported 17,859 units sold for the month of May.

The sales of luxury cars slowed down a bit in the US as also reflected in the decline of numbers of Porsche and Lincoln. The luxury brands are also trying to push for their current M.Y. lineup so the buyers are more of the bargain lookers rather than the real luxury buyers.

Audi was able to sell 9,205 cars last May which is put their sales figure up by 23%. It has been the best May ever for Audi in the United States.

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