The IDEA Institute is based in Turin, Italy, so naturally you have to expect something fashionably European and stylish out of their product models and their concepts alike.

The Sofia concept, a show car launched at the much anticipated auto show in Geneva, offered all of that and more.

At the show, the concept was revealed solely as an exterior model. Still, what it showed has captured the hearts of car lovers.

It is so streamlined and sleek that a number of viewers were left just hoping that it makes it to production sometime soon. And of course, given its Italian based origins, even IDEA agrees that calling it the “Sofia” was a calculated move designed to evoke curvy connotations.